Making social media a part of your daily routine

Tyler LeCompte, operations manager for Daytona Employment, spoke about social media to the Volusia/Flagler Chapter of the Florida Public Relations Association at its July meeting. He is co-owner in several other ventures including a video marketing company called MeHype. LeCompte presented “Integrating Social Media with Public Relations Daily.”

The speaker’s no-nonsense advice was to pay attention to who you are, and “listen, listen, listen” before jumping into blog conversations, the same as you would after personal introductions.

The purpose of a blog, he says, is to make you a trusted resource before potential clients or customers visit your Web site. Before driving people from a blog to a site, it is important to ensure the Web site is search engine optimized – so search engines can find it. Although his Blackberry reminds him frequently to check on his more active posts among the estimated 2,700 social media platforms available, LeCompte says it’s not necessary for every person to be that vigilant.

“You don’t have to be there every minute, but it’s bad if you’re not there when people are talking about you,” LeCompte explained.

August meeting canceled, next meeting to be Sept. 14

The Volusia/Flagler Chapter will not host a meeting in August and instead encourages members to check out the annual conference speaker lineup on www.fpra.org. Please mark your calendars for the Tuesday, September 14, officer installation and outgoing officer recognition at LPGA. The meeting will include a discussion on tourism industry responses to the oil spill by Visit Florida representatives.

 Register today for Annual Conference Aug. 8-11, Naples Grande Beach Resort