FPRA Program to Highlight The Brown’s Transformational Rebrand
The FPRA Volusia/Flagler Chapter will host a professional development program on Thursday, May 21, featuring Tabitha Schmidt, CEO of The Brown, who will present on the museum’s ongoing rebrand.
Schmidt will discuss the institution’s transition from the Museum of Arts and Sciences (MOAS) to The Cici & Hyatt Brown Museum of Art, Science & History. The rebrand represents a broader strategic vision aimed at reimagining the museum’s campus and positioning it for long-term growth and community impact.
The program will take place from 11:30 a.m. to 1 p.m. at the Art Museum at The Brown, located at 352 S. Nova Road in Daytona Beach.
Attendees will gain insight into the rebranding process, including key strategies, challenges, and lessons learned. The presentation is designed to provide valuable takeaways for public relations and marketing professionals considering similar initiatives.
Schmidt joined the museum in 2022 after serving as CEO of Powell Gardens, a botanical garden in Kansas City. During her tenure, she led a strategic shift that increased attendance and membership while guiding long-term planning efforts.
She holds a bachelor’s degree in art from Baker University and a master’s degree in art history from the University of Missouri-Kansas City. Schmidt is active in several professional and community organizations, including the Daytona Beach Rotary, Daytona Beach Chamber of Commerce, The Boss Lady, and the Florida Association of Museums.
The FPRA program offers an opportunity for professionals to learn from a significant regional rebranding effort and explore how strategic communications can support organizational transformation.
Join Us For Our Sunset Social on May 14
Chill out with good vibes and even better company as the sun dips below the horizon.
RSVP today for our annual Sunset Social in Ponce Inlet! Enjoy good food and networking with other FPRA Volusia-Flagler members while watching a beautiful sunset in Ponce Inlet.
The event is free. Click here to register.
2025-2026 Board of Directors
Tangela Boyd, Chapter President - Digital Marketing Manager, Daytona Beach Area CVB
Lauren Wiseman, President-Elect - Media Relations Specialist, Brown & Brown Insurance
Sasha Staton, Immediate Past President - Communications Manager, Back Porch Communications
Jennifer Roberts, VP of Finance - Owner, Back Porch Communications & Co-Founder of Boss Lady Community
Mary Dorn, APR, VP of Public Relations - Digital Marketing Consultant, Mary Dorn Communications Consulting
Destiny Wiggins, Secretary - Public Safety Public Information Officer, City of DeLand
Chris Graham, APR, CPRC, VP of Accreditation - Communications Manager, AdventHealth
Sasha Staton, VP of Member Services - Communications Manager, Back Porch Communications
Mike Springer, VP of Communications - Public Information Officer, City of Port Orange
Danielle FitzPatrick, VP of Digital Media - Regional Media & Communications Coord., St. Johns River Water Mgmt. District
Sara Withrow, VP of Student Services - Donor Communications Officer (DCO), The Nature Conservancy
Dr. Salvador ‘Ray’ Victor, Student Faculty Advisor (VISIONS), Professor, Bethune-Cookman University
Cindi Lane, APR, VP of Programs - Public Information Director, Florida Department of Transportation
Andrew Booth, Senior Advisor - Communications Director, Daytona Beach Area CVB
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